Backstroke

Uncommon writing + editing services

Copywriting

Strong copy has its own intelligence. I develop the phrasing that clicks with your desired audience long after the click.

Writing The STORY

Need narratives and prose pieces with presence? I write connective pieces to support your project, product, or brand. Marketers call this “content.” “Content” is for a world I don’t abide by.

Email & Communications

Email newsletters and direct-mail letters fascinate me as potential forms for playful direct address and deeper connection. I work with you to create one-offs or campaigns with articulate energy.

Editing

Quality control: editing, copyediting, proofreading. My hybrid literary and marketing background will serve your book proposal or manuscript in development.

SOCIAL MEDIA

Social media is best when it is human-to-human — distinct from the blah-blah of the rapid stream. I work on social media with select clients interested in the human-to-human aspect of platforms.

Support

Swimming with an idea? I offer support in consultation and accountability building for projects, brands, businesses. Writing is thinking: I have helped some of my clients find (much to their delight) their own words.

Reach out to Elaine: backstrokeishere at gmail dot com

  • "Backstroke understands

    how to transform brand strategy into nuanced and meaningful storytelling.”

    — Tammy Oler, VP of Marketing, MPB

  • "Backstroke took our company's ethos

    and gave it a voice in the world.”

    — Chardin Detrich, Preservation Arborists

  • "Through Backstroke's Attuned Edits

    what seemed like pages of intractable prose fell into place.”

    — Cristina Córdova, Sculptor

  • "There's a depth to the work Backstroke provides

    that allows me to market what I do and to feel really awesome about it.”

    — Rachel Meginnes, Artist, Coach